Train In The Islamic Tradition of Transformation
The Only Muslim Coaching Certification That Trains For Ihsan & Spiritual Growth
Help yourself, your family, and your community grow, through an Islamically-rooted framework of self-mastery and service.
Because True Success - In This Life & The Next - 
Isn't Found In Quick Fixes.
It’s Built on What Lasts...
You wake up with the best intentions… but by night, you feel like you’ve failed.
  • Parents: snapping at your kids, then feeling guilty when you tuck them in.
  • Professionals: overwhelmed with deadlines, wondering if your career is costing you your Deen.
  • Couples: repeating the same arguments, wishing for more mercy and understanding.
  • ​Coaches & helpers: pouring into others, yet battling your own doubts inside.
  • ​Believers: struggling with consistency in worship - missing Fajr, feeling distant from Qur’an, or yearning for a heart that’s alive with Dhikr and focus.
Why You’ve Felt Stuck in the Past...
It's Because You Were Expected To Figure It Out As You Go...
If you’ve tried to change before and “failed,” there's nothing wrong with you. 

Somewhere along the way, we forgot that growth & excellence are not inherited.

No one is born patient, disciplined, or emotionally resilient. Even the Sahabah had to be trained by the Prophet ﷺ - step by step, in worship, in character, and in service.

📌 Ihsan is a principle you can practice.

📌 Discipline isn’t something a few people are “blessed with.” 
It’s something you build, one habit at a time.

📌 Clarity in worship, family, and work isn’t automatic. 
It’s the result of a system that shapes the heart, mind, and soul together.

That’s why so many attempts at “self-help” or “quick fixes” don’t last. They give you motivation, but no framework. Energy, but no direction.

But when you learn the Prophetic approach - when you train in a systematic way of transformation...

...growth becomes repeatable. Teachable. Transferable.

Introducing Adwam: Built on What Lasts
Rooted In The Islamic Tradition of Ihsan & Growth
The Prophet ﷺ said:

“The most beloved deeds to Allah are "Adwam" (those done consistently), even if small.” (Bukhari & Muslim)

That’s the heart of Adwam: The Muslim Coaching Certification.

Not a burst of motivation. Not a quick fix. 

But steady, lasting transformation - the kind that carries you and your loved ones closer to Allah day by day.

It’s about training yourself - and others - in a framework of growth that doesn’t fade when life gets busy, stressful, or difficult.

Through this certification, you’ll gain the tools to:
  • Develop the skills of a coach - to listen deeply, ask powerful questions, and guide others without ever leaving Allah out of the equation.
  • Anchor your growth in Qur’an & Sunnah - so every step you take strengthens both your Dunya and your Akhirah.
  • Build discipline and Ihsan step by step - cultivating emotional mastery, resilience, and the ability to stay consistent through life’s tests.
  • Parents: connect with your children’s hearts, guide them through tough choices, and model how to handle emotions with wisdom and faith.
  • Professionals: lead with clarity and balance, mastering your time, managing teams with compassion, and excelling in your career without compromising your values.
  • Couples: nurture love, mercy, and communication - learning how to turn conflict into connection and build a home of tranquility.
  • Community Leaders: lead with confidence and wisdom - moving hearts, guiding others, and serving your community without burning out.
  • Coaches & Helpers: guide clients and communities with a proven Islamic framework - moving beyond surface-level self-help into real transformation.
  • Believers: establish spiritual consistency — rising for Fajr, connecting with Qur’an, and cultivating a heart that remembers Allah with presence.
This is the Islamic Tradition of Transformation - made systematic, so you can live it, teach it, and inspire it in others. 
Shaykh Waleed Basyouni
Imam & Scholar
Adwam Certified Life Coach
"I had a non-Muslim student, we had a discussion on Islam and I used some of the techniques taught in the Certification class, and alhamdulillaah, she accepted Islam!"
Who This Certification Is For
If you see yourself in these words, Adwam was built for you.
📌 For Moms & Dads Who Want to Raise Children with Faith & Resilience

You want to raise children who are strong in faith, confident in themselves, and resilient in life. But between the stress of daily life and your own emotions, you sometimes worry: am I guiding them right? 

Adwam gives you the tools to connect with your child’s heart, help them navigate decisions, and model wisdom in action.


📌 For Muslims Who Want to Excel in Their Career Without Losing Their Deen

You want to succeed in your career or business - but not at the cost of your Deen, your family, or your sanity. You want to lead with clarity and balance, manage people with compassion, and achieve growth that has Barakah.

Adwam trains you in discipline, time mastery, and leadership with Ihsan - the kind of skills that make you a stronger manager, more effective with your teams, and more valuable in your workplace as you rise in your career.


📌 Couples & Families Who Want More Mercy, Less Conflict & A Home of Sakinah

You want a marriage rooted in mercy, not conflict. You long for communication that brings you closer instead of pulling you apart. 

Adwam shows you how to build emotional awareness and resolve differences with compassion, so you can create a home of tranquility.


📌 Teachers, Imams, Volunteers & Activists Called to Serve Their People

You feel called to serve - as a volunteer, teacher, Imam, or activist. But service can be exhausting, and sometimes discouraging. 

Adwam equips you with the confidence, emotional resilience, and wisdom to move hearts, guide others, and lead with ihsan. 

And if you want to expand your service into structured coaching, Adwam gives you the business and marketing training to make it sustainable.


📌 Aspiring Coaches With No Prior Experience or Training

You feel drawn to coaching, but don’t know where to start. Adwam trains you in the skills of a coach, rooted in Qur’an and Sunnah - and equips you with the practical tools to build your own practice. From mastering the coaching conversation to learning how to attract and serve clients, you’ll graduate ready to begin your journey as a certified Muslim coach.


📌 Experienced Coaches Who Want a Deeper, Islamically-Rooted Coaching Framework

You’ve trained before, or people already come to you for advice. But most coaching certifications leave out the one thing that matters most: the Akhirah.

Adwam is rooted in the Prophetic model of coaching - rooted in Qur’an, Sunnah, and Ihsan - so your guidance doesn’t just help people achieve goals, but brings them closer to Allah while transforming their lives. 

Beyond coaching skills, you’ll also gain practical business and marketing training - so you can grow your impact and serve others sustainably.


What Makes Adwam Different
A Full Year of Weekly Mentorship & Support
While the Adwam theory is taught in self-paced modules; it is far from a solo journey. 

It surrounds you with weekly LIVE mentorship, peer-to-peer practice, and a community that helps you grow into a confident, Islamically-grounded coach.

Here’s what’s included:

📌 1. Weekly Live Training & Mentorship

For a full year, you’ll join weekly live sessions with Ustadha Razia Hamidi, Noor Syed (Executive Coach and DiscoverU Co-Founder), and special guests including DiscoverU's Director of Marketing. 

These interactive sessions are where you develop your skills, practice coaching, and receive direct guidance from the program instructors. You'll get personalized coaching to overcome self-doubt and imposter syndrome


📌 2. Coaching Practice With Live Feedback

Growth comes through practice. You’ll coach with peers, refine your conversations, and get real-time feedback that strengthens your skills week by week. This is also where you build confidence and grow into the role of a coach people can trust.


📌 3. Weekly Case Studies & Q&A Support

Bring your questions, your challenges, and your client cases. Each week, we work through them together, helping you gain clarity and confidence in how to apply what you’ve learned in real situations.


📌 4. Accountability & Community Support

Change doesn’t happen alone. Adwam surrounds you with a supportive Muslim community of fellow aspiring coaches, and holds you accountable to the goals you set - so you don’t just learn, you actually follow through.


📌 5. Business & Marketing Training

You’ll also be equipped with the practical skills to launch and grow your coaching practice. From positioning yourself to finding clients and sharing your work in a way that’s aligned with your deen, you’ll learn how to build a sustainable practice with Barakah.


📌 6. Self-Paced Training Modules

Alongside the live mentorship, you’ll have lifetime access to a complete curriculum of structured modules. These give you the framework, tools, and principles of Islamic coaching - which you’ll then put into practice in the live sessions.


Adwam is designed as a full support system

Mentorship, accountability, practice, feedback, and community. 

Over the course of one year, you grow into a coach who is skilled, confident, and equipped to serve with Ihsan - in your family, in your community, and in your career.
The Program's Course Outline
Part 1: Foundations of Coaching 
Part 2: Advanced Certification
&
Part 3: Weekly Group Coaching 
(the most interactive and supportive circle of coaches )
PART 1: FOUNDATIONS OF COACHING
MODULE 1
AGENT OF CHANGE
  • You are the starting point; so begin by discovering who you are and what you bring to the table.
  • Enhance your EQ as a tool for change, strengthen your behavioral flexibility, and reaffirm your purpose as a Muslim coach.
  • Adopt the prophetic method of asking strategic questions, communicate with empathy, and ground yourself and others in faith.
MODULE 2
HOW TO NURTURE COMMITMENT
  • Identify and eliminate fears and anxieties preventing change.
  • While asking powerful questions is key, asking the wrong questions is destructive. Learn what NOT to ask, while building a repertoire of truth uncovering questions.
  • Recognize when and why people bluff, and the right & wrong time to call it out. 
MODULE 3
GROW YOUR CIRCLE OF INFLUENCE
  • Begin with entering the mind by understanding how humans process and distort information. 
  • Learn NLP techniques like mirroring, pacing & leading, eye patterns, anchors, and strategy elicitation.
  • Learn resistance reducing phrases to overcome objections and arrive on the same page.
MODULE 4
THE MUSLIM NLP PRACTITIONER
  • Redefine success, growth and excellence upon the Islamic Hierarchy of Values
  • Practice belief replacement therapy, collapse anchors, transform internal states, and establish emotional resilience in self and others.
  • "Hack" self-talk and mindset with language patterns of influence. Nurture Islamic objectives of tawakkul, mercy, and action-taking. 
PART 2: ADVANCED CERTIFICATION
MODULE 5
COACH WITH CONFIDENCE
  • Learn how to create emotional safety with your clients to earn trust and foster a collaborative relationship.
  • Build your coaching confidence and overcome "imposter syndrome"; discover your coaching identity and how to approach your clients.
  • Launch your coaching practice with an established blueprint to attracting clients authentically.
MODULE 6
MASTER BREAKTHROUGH CONVERSATIONS
  • Exercise the skill of breakthrough conversations (to call the bluff, identify the real problem, and move your client to action) with tried and tested tools used by psychotherapists.
  • Identify language of success and failure and adopt resistance reducing phrases. 
  • Move your client past emotional blocks and internal conflict; help them take responsibility of their own transformation.
MODULE 7
HOW TO GROW YOUR COACHING BUSINESS
  • Identify your niche, position your authority, and develop your coaching packages
  • Develop your business branding & promotional material. 
  • Learn how to grow your audience, create communities, and convert clients with discovery call scripts. 
PART 3: 12-MONTH WEEKLY GROUP COACHING
The Most Interactive & Supportive Circle of Coaches
Shaytan preys first on the lone sheep.

That's why a believer is meant to grow strong with others, not sulk away in isolation.

Inside this 12-Month Group Coaching, you'll be invited every week for a closed door meeting with your fellow coaches.

This is a weekly opportunity to:

💎 Network with your fellow coaches and help each other out in areas you feel stuck

💎 Learn and take inspiration from success stories

💎 Ask questions from Ustadha Razia Hamidi (and guest speakers) and get answers to your specific problems

💎 Get insights on latest tools and methods around the Islamic Coaching Framework

💎 Get handheld and personalized support from learning to implementing the Islamic Coaching Principles and getting your practice started
The Adwam Coaching Formula Explained
School of Life Coach Training & Certification
DiscoverU produced this holistic approach to life coaching with the Islamic Framework
MUHAMMAD ALSHAREEF
PIONEER & VISIONARY
In the Adwam School of Life Coach Training & Certification, you'll access never-seen-before training by Shaykh Muhammad Alshareef, as he trained spiritual leaders like Shaykh Waleed Basyouni and coaches like Megan Wyatt, on coaching & NLP principles as it ties to The Hereafter Paradigm

Two decades ago, Shaykh Muhammad Alshareef (rahimahullah) revolutionized personal development and coaching for the Muslim audience. 

The first on the scene, Shaykh Muhammad founded DiscoverU for the sole purpose of lifting Muslims in Deen, Dunya & Dawah.
RAZIA HAMIDI
SPIRITUAL 
& RELATIONSHIP COACH
As part of the Adwam Coaching Formula, you'll adopt the spiritual approach to coaching with special attention to self-awareness, confidence, and emotional safety as you build your coaching practice.

The now-CEO of DiscoverU, Razia Hamidi spent 7 years working side by side with Shaykh Muhammad (rA) helping grow his reach while simultaneously establishing her own coaching practice to grow Muslims in their spiritual and marital lives.
MENAHAL BEGAWALA
LICENSED MENTAL HEALTH COUNSELLOR
To help others grow, you must first understand what's holding them back. With tools of psychotherapy, you'll learn about breakthrough conversations and identify root problems to help others move past emotional blocks and internal conflict. 

This is critical to help others take responsibility for their progress and the key to their transformation.

As a licensed mental health counsellor with a speciality in trauma healing, a practitioner of EMDR Therapy, and a graduate of Al-Huda Institute, Menahal Begawala welcomes you into the world of psychology and healing from the Islamic lens.
MIKAEEL SMITH
IMAM & RESEARCHER OF EMOTIONAL & MORAL INTELLIGENCE OF THE PROPHET ﷺ
Research has shown enhanced emotional intelligence leads to happiness. With the ability to name your own emotions and self-regulate, you're able to empathize and earn trust in relationships. 

With Shaykh Mikaeel Smith, your strengthened EQ will help understand what's not being said, so you can ask powerful strategic questions to guide others based on their emotional and subconscious needs.

Shaykh Mikaeel Smith authored With The Heart In Mind - exploring moral and emotional intelligence of the Prophet ﷺ. He is a faculty member at the Qalam Seminary, and served as resident scholar at the Islamic Society of Annapolis and the Islamic Society of Baltimore.
MOHAMMED SHEIKH
NLP PRACTITIONER & MIND MECHANIC
Apply advanced tools of neurolinguistic programming to help others reframe their reality, challenge their beliefs, and redefine success on the Islamic Hierarchy of Values.

Paired with Shaykh Muhammad Alshareef's lessons on neuroscience and coaching principles, Mohammed Sheikh brings his expertise in neuroscience, hypnotherapy, and anxiety reduction, with the needed Islamic filters on, to help you make rapid changes and transform unwanted behavior.
PLUS 12-MONTH SUPPORT & LIFETIME BONUSES 

Core Modules & Lessons

Module 1: Agent Of Change

Module 2: How To Nurture Commitment

Module 3: Grow Your Circle Of Influence

Module 4: The Muslim NLP Practitioner

Module 5: Coach With Confidence

Module 6: Master Breakthrough Conversations

Module 7: How To Grow Your Coaching Business

Coaching Community

ACCESS WEEKLY COACHING SESSIONS WITH RAZIA HAMIDI & GUESTS
(for 12 months)

Monthly Peer-To-Peer Coaching Practice
(for 12 months)

BONUS: Productivity Hacks By Muhammad Alshareef (rahimahullah)
[How To Kill It In Business, Keep Your Family Happy, & Still Have Time Left Over For Whatever]

BONUS: Master Your Emotions by Shaykh Muhammad Alshareef

BONUS: How To Discover & Grow Your Strengths by Mohammed Sheikh

BONUS: How To Connect Quran To Sparking Change by Shaykh Mikaeel Smith

BONUS: 10 Principles on Mental Wellbeing From The Sunnah by Shaykh Yahya Ibrahim

BONUS: Template for the Ideal Coaching Session (PDF)

CASE STUDY: Coaching Women with Megan Wyatt

CASE STUDY: Mastering the Visualization with Muhammad Alshareef (rahimahullah)

BONUS: How To Stand Out & Be Heard In a World of Noise by Hend Bindari, Director of Marketing

CERTIFICATION GRADUATION 

$3000

$2500

or $422 today

then 5 more monthly payments

14-DAY RISK-FREE GUARANTEE
We understand that life coaching may not be for everyone. 

If for whatever reason, you feel like the program did not suit your style, then we'll be happy to refund your money in full should you inform us within 14 days of your registration.
F.A.Qs
What is Adwam ~ The School of Life Coach, Training & Certification?
Adwam is The Islamic Framework To Coaching Family & Community

The Holistic Approach Brings Psychology, Human Behavior, & The Hereafter Paradigm Together In The Adwam Coaching Formula.

- Recorded Modules by Shaykh Muhammad Alshareef (rahimahullah) the Pioneer in Islamic based Coaching & Personal Development
- Weekly Group Coaching Sessions with Razia Hamidi for 12 months
- Monthly Peer-To-Peer Coaching Practice
- Self-Paced Training Modules by Razia Hamidi, Menahal Begawala, Mikaeel Smith & Mohammed Sheikh
- Lifetime Bonuses by Megan Wyatt (Strategic Coach), Noor Syed (Muhammad Alshareef's Lifelong Business Partner), & Hend Bindari (Marketing Strategist)
How much is the program?
Originally offered for $3,000, the full experience can be accessed today for $2500 (with the option to split into 6-month payments)
What is the refund policy?
We understand that life coaching may not be for everyone. 

If for whatever reason, you feel like the program did not suit your style, then we'll be happy to refund your money in full should you inform us within 14 days of your registration.
When will the weekly coaching sessions begin with Razia Hamidi?
You can join within the first week of your registration. The weekly group coaching sessions with Razia & other guests are every Thursday, 12pm ET, for 12 months of your registration. 
Do I have to attend all weekly coaching sessions with Razia?
These are optional sessions for you to attend, get supplemental coaching on your journey, and to ask questions as they come up for you. 

Please note all group coaching sessions will be recorded and may be used for marketing purposes in the future. 
How much time do I need to commit to the program?
While you have lifetime access to the 7 core modules and modules, and are able to consume them at your own pace, you have 12 months access to the additional weekly group coaching & peer to peer sessions. Your 12 month access allows you to maximise the support you have with the group coaching and community as you begin to launch your coaching career with your training and certification. 
Can I speak to someone before I make up my mind to join?
Yes! We are offering a FREE discovery call with one of our Adwam Coaches. 
Book your session right HERE.
Where can I get further information?
You can always contact our support staff WhatsApp us at: +447728716777
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